Like Sherbet

Like Sherbet is the creative practice of Jordan Cross, a designer, illustrator, lettering artist and brand strategist. It helps organisations tell their brand story through custom-made identity work, and it is based in London.

Products and services

• Verbal and visual brand identity: develops the wording, look and feel that make up a brand.
• Logo and identity development: creates logos, typography and colour schemes for new and renewed brands.
• Illustration and packaging: produces illustration-led artwork and packaging designs.
• Web and app design: designs interfaces and websites, including UX and UI work.
• Presentations: prepares animated or static slide decks and PDF documents.

Who it serves

The portfolio shows work for organisations such as Expedia Group and Ladbrokes, as well as small local businesses, start-up concepts and craft drinks brands. The studio also publishes videos on its process and advice for founders.

Key facts

• Based in: London
• Led by: Jordan Cross