León del Monte

León del Monte is a branding studio based in Chile, working on brand strategy, identity and experience for organisations of varying sizes. It treats a brand as a system in which strategy, identity and experience work together, and its process begins with understanding a client's context and the people involved before combining strategic thinking, narrative and design. Its stated areas of work include brand identity, strategy, narrative, packaging, editorial projects and digital development. The studio was founded by Carmen Montt and Coca Lyon, who lead its strategic and creative work; Lyon's background includes identity and visual systems work for projects in tourism, hospitality and place-based branding. The studio says it has more than 15 years of experience developing brand strategy, identity and experience in an integrated way.