Leaf

Social Search Email Organic Which channels deliver sales growth for your business and how do they work in symphony? If you don’t know, how can you measure success? How can you scale digital revenues… profitably? Signal data is the most important issue affecting eComm businesses right now First party data and customer behaviour tracking, from ad click-to-purchase, can make or break your growth Conversion tracking is an intricate web that often unravels on a website UI update You need specialist signal processing engineers on this, not web devs

Data Layer • Facebook Pixel • Google Ads Tag • Google Tag Manager • Server Side Tracking • Google Analytics 4 • Product Feed Management • Data Audits Pressing buttons in an ad account is child’s play Building a full-funnel, cross channel strategy around a ROI model that takes account of your unit economics, is what most traditional agencies shy away from It’s complex work no doubt, but it shines a light on exactly how much marketing contributes to your bottom line We are the light

Cross-Channel Strategy • Funnel Structuring • Campaign Management • Insights Mining • Attribution & ROI Modelling • Budget Planning We’ve reached ‘peak marketing data’ The continuing reduction in granular audience insight, means targeting options are becoming broader Creative has to work harder It needs to take the algorithm by hand Quality signal data and a well-honed methodology for creative testing and optimisation, is paramount in driving performance

Creative Strategy • Data-Driven Design • Social Ads • Image • Video • Animation • Copywriting We’re a technology company Our CEO is a software engineer Building products is in our DNA We’ve built apps, eComm stores and digital solutions for clients as varied as the Korean government, to the Bill and Melinda Gates Foundation Oh…and our CTO built the Grindr app We control performance from ad-click-to-purchase, using integrated strategies across marketing & web development to deliver superior conversion efficiency

Shopify & Shopify Plus • CX Research & Design • Global Solutions • App & Infrastructure Expertise • QA Testing • CRO Paid social strategy & Leaf Grow platform licensing

“We saw the increased performance in all KPIs, despite spend being effectively the same This was due to smarter use of audience targeting using Leaf’s audience centre ” Joe Turner - Head of Digital Trade Paid media & creative strategy + data engineering + landing page design & build

“Leaf have been an absolute pleasure to work with Their level of expertise in performance marketing and creative strategy is second to none and they have proven to be a great asset to our team We look forward to continuing our partnership as we grow our business ” Rob Bridgman - Founder & CEO Paid media & creative strategy + data engineering

“Leaf was the ideal agency for us We were heavily dependent on them to help us measure performance and refine our messages, creative approach and audiences, to create valuable prospect pools that have helped us to redefine GoCompare for a new audience of potential customers ” Paul Rogers - Director of Brand & Campaigns “Leaf’s performance marketing services and expertise have been instrumental in helping to launch and scale Bear Grylls’ eCommerce business ” Elizabeth Webb - Head of Communications