Leaf

Leaf is a performance marketing agency that combines paid media, tracking and data science for direct-to-consumer ecommerce brands. It also operates a platform called Leaf Grow, which it uses for data processing, campaign management and reporting.

Services

• Conversion tracking: data layer set-up, Meta Pixel, Google Ads tags, Google Tag Manager, server-side tracking, Google Analytics 4 and consent management.
• Cross-channel strategy: campaign management, funnel structuring, ROI forecasting and budget planning.
• Creative strategy: data-led design for social ads, image, video, animation and copywriting.
• Shopify development: stores on Shopify and Shopify Plus, conversion optimisation and QA testing.
• Paid social and search: management across social, search, email and organic channels.

Customers and markets

Ecommerce and D2C brands. Its earlier text says it has built apps and stores for clients as varied as a national government and a major foundation.

Key facts

• Platform: Leaf Grow, a performance intelligence tool
• Background: describes itself as a technology company led by a software engineer