Lab Creative

Lab Creative is a branding studio for founders, change-makers and thought leaders who are in a period of transition. It helps them shape a business brand that suits a future sale, and a personal brand for what comes afterwards. The studio was founded by keynote speaker and author Laura Beauparlant.

What Lab Creative offers

• Brand Chemistry process — a three-step branding method linking the founder, the business and its ideal clients.
• Exit-ready branding — positioning a business so it is easier to sell and less dependent on the founder's own identity.
• Personal legacy branding — a personal brand for founders who have already stepped away.
• Speaking — keynote talks from the founder.
• Book and blog — a published book called Brand Chemistry and a regular blog for entrepreneurs.

Who it works with

Founders at three stages: those starting a company with an eventual exit in mind, established owners ready to scale or sell, and people who have already exited.

Key facts

• Founder: Laura Beauparlant
• Also offers: Brand Camp AI, a tool mentioned on its blog