Kitchen Agency

How to unify a Belgian brand going international while upscaling its positioning, mission and look&feel

• Play the video Client: Fondation St Luc

Web Video Print Leaflet A cancer fundraising campaign

• See caseSee case Selected workSelected work A cancer fundraising campaign

• Client: Mamma Roma Starting with one point of sale then ten in Brussels, and then Paris…Building a real brand, that can be recognised and differentiated from the other pizza offerings on the market

See caseSee case Selected workSelected work Starting with one point of sale then ten in Brussels, and then Paris…Building a real brand, that can be recognised and differentiated from the other pizza offerings on the market

• Play the video Client: Ideal Standard How to transform a 'catalogue-driven' equipment brand into a customer-centric bathroom purveyor? An international coordination campaign

• See caseSee case Selected workSelected work How to transform a 'catalogue-driven' equipment brand into a customer-centric bathroom purveyor? An international coordination campaign

• Client: Fortuneo Print A French Internet-only bank that lacked image and visibility in Belgium

See caseSee case Selected workSelected work A French Internet-only bank that lacked image and visibility in Belgium

• Client: Vivabox Positionning next to the major competitor ‘Bongo’ as a tough leader

• See caseSee case Selected workSelected work Positionning next to the major competitor ‘Bongo’ as a tough leader

• Client: Rmb The Belgian advertising agency RMB wanted to revamp its image

• See caseSee case Selected workSelected work The Belgian advertising agency RMB wanted to revamp its image

Véronique Hermans

The Kitchen Creative Director Graduated in journalism and communication from the Université Libre de Bruxelles

She began her career as a copywriter with Young&Rubicam before becoming creative director with some big-name agencies: Lowe, Havas, Ogilvy, Mc Cann, Emakina

In 2010, she created Kitchen Agency

A large number of national and international brands, major campaigns, a long list of awards and ever keen to get to the heart of the matter and deliver communication that appeals to and has an impact on people

‘Enjoying working in partnership with an agency strategist is rare nowadays It enables us to discuss rapidly and in-depth, to define a communication platform and transform it into a versatile marketing theme Kitchen Agency is small in size but big in every other way and can offer what many advertisers are looking for: experience, responsiveness and innovation ’

Carl de Gussem

The Kitchen Strategic Planner Curious by nature, a lover of books, cats and pictures Film critic, copywriter, sales representative then strategic planner for twenty years for major international groups (Publicis – Young&Rubicam – Mostra – Havas – Emakina) A long list of major brands from all sectors, untiring enthusiasm, a diverse and accurate eye for the latest trends

‘For me, Kitchen Agency is the opportunity to work in a team with creativity, to inject added pleasure into my profession, to share this feeling with our customers by finding strong and brilliant ideas for their brand and then putting them out there for people to enjoy!’ First and foremost, we’re a strategic planner and a creative director Together, we make up a unique and experienced team who know all about defining a brand, formulating a brand idea and translating it into a strong creative brief and an editorial line that are easy to build on in every channel

Kitchen is also a network of talented specialists in Brand Activation, Web Design, Graphic Design, Copywriting, Social Media, and more For each individual project, we put together the ideal team of experts, who can quickly come up with innovative ideas with excellent potential that fit in with the zeitgeist

Launching a brand or getting the brand right Finding the right way to stand out from the crowd across all touchpoints Be it for a startup or a well-established brand, we hone the promise, the key values and the attributes of the brand to create a vivid brand universe and creative concept Finding the right name and a fresh tone and manner

Getting a good and solid positioning and creating an inspiring marketing theme across all communication channels, both online and offline We do it in a swift and insightful way

• Insight Collecting true insights to produce advertising that connects with people’s needs

Collecting true insights to produce advertising that connects with people’s needs

• Strategy Defining the mission, the brand promise, the strategic focus that will be the basis for all online and offline communications