Kamarupa

Jakarta-based Kamarupa Design Group works as an integrated branding agency. It presents itself as a one-stop creative firm that brings together branding, graphic design, website design and architectural and interior design. The stated purpose is to help clients advance their businesses through design solutions that work in practice.

Brand identity built from positioning

The branding work begins with the position a brand wants to hold in its market. The firm says it explores the positioning a client is seeking alongside the wants and needs of the market before it designs the identity itself. Once the identity is set, the firm carries it through into the wider brand expressions that a company uses across its communications.

Logos, marketing kits and promotional tools

Graphic design covers logos, marketing kits and promotional tools. The firm frames the logo as the first step in creating an experience around a brand, and the marketing kit as the set of materials that carries that identity into everyday use.

Websites and the digital presence behind them

Website design covers planning, designing and launching a site. The company pairs this with digital marketing so that the site is built to be found and used, and it presents the work as a way to improve a client's digital presence rather than simply produce a page.

Spaces designed for atmosphere

The architectural and interior design work treats a space as an experience as well as a structure. The firm says it aims to set up spaces that feel right to the people who use them, and to create identities that remain fresh over time, bringing the same thinking from branding into the physical environment.

Clients and sectors on its site

The site lists work for brands in property, retail, jewelry, furnishing and renewable energy, among them a shopping mall in Jakarta, a jewelry business and a furnishing group. These are the firm's own examples.

Articles on branding and packaging

The company also publishes articles that discuss rebranding, the role of product packaging in business and the work of web developers, which it uses to show its thinking on the subject. Those articles are written in Indonesian and are not part of the firm's own service description.