Innovation Protocol

Innovation Protocol is a management consulting firm that defines organisational identities. It builds what it calls intelligent brands: brand systems designed around business goals. Research is central to its method, and it immerses itself in a client's industry before making recommendations.

What Innovation Protocol offers

• Brand research — data-led insight, competitor analysis, customer study and category forecasts.
• Brand strategy — positioning an organisation for its next stage.
• Brand design — verbal and visual systems, for both B2B and B2C audiences.
• Launch and relaunch work — new products, business units or whole categories.
• Brand education — teaching brand strategy is described as core to the firm.

Who it works with

Businesses, non-profits, academic institutions and faith organisations, across industries.

Key facts

• Type: brand strategy consultancy
• Approach: research first, with cross-functional audiences involved