Innovatemap

Innovatemap works as a strategy and design partner for technology companies that are growing quickly. Since 2014 it has combined product research, design, branding and marketing so that a company's product and its market message fit together. Its clients are typically venture-backed or private equity-backed firms.

What Innovatemap does

• Product strategy and research: working out the right direction and understanding users before building.
• Product and user experience design: interfaces, design systems and prototypes, including experience design for AI features.
• Branding and positioning: sharpening the message and building brand assets.
• Go-to-market planning: helping launch a new product or scale one that already exists.
• Marketing support: content and campaigns that attract buyers.

Who it works with

High-growth technology firms, including companies bringing out a first product, those scaling an existing one and service businesses modernising. Past project topics include identity and access management, medical device software and enterprise software management.

Key facts

• Working since: 2014
• Team background: industry veterans in product strategy, marketing and design