Idea Spice

Idea Spice is a branding agency based in Dubai that works on rebranding and brand identity projects for a range of businesses. Its listed project work includes rebranding for an IT distribution company, branding for a cinema screen operator, branding for a dining venue, rebranding for a long-established bakery and an architecture firm, and branding and marketing support for a real estate developer and a fitness programme. The agency also runs workshops mapping the touchpoints a customer has with a brand, aiming to identify opportunities to differentiate a business through its customer experience rather than through price or product features alone.