Groundwrk

Working from Denver, the studio calls itself a specialty shop with a particular focus on websites. It grew out of traditional agency work for national brands and startups, and it says the full-service model it left behind was overpriced.

Websites built as the core of the studio

Groundwrk says its websites are bespoke, handcrafted around each client's needs. Websites are described as the core of its offer, and the studio says it has refined its process over years and often shares it with larger agencies in the area. Each web project has a strategy led by the founder, and clients deal with the whole team, which the studio says keeps the work open.

Brand strategy for new and established companies

For brands that already trade, the studio draws on feedback from a client's best customers to shape a message that will attract more of them. For newer brands without that evidence, it uses experience from the startup world and third-party data to build a go-to-market brand strategy and image.

Blogging and content calendars

The studio offers a content service for companies that know they should blog but find it hard to keep a strategy and a content calendar going. The aim is to get the blog strategy started and keep the calendar running with minimal effort from the client.

Maintenance for everyday site changes

The web maintenance offer covers the work that keeps a site running smoothly: unexpected glitches, changes requested by sales teams, and monthly updates. The studio says the aim is to support a marketing team with day-to-day tasks so that the site keeps working.

Who the studio works with

Groundwrk describes its clients as existing and emerging brands, companies moving from old to new and from novice to professional, and ambitious businesses of all sizes. The team is made up of former agency specialists working on projects that suit them. Past work listed on the site includes branding and web projects for Frontier Airlines, RE/MAX and GolfTec, and the studio says it also works with food and beverage and technology brands.