Craft Berry

Shopify migrations for mid-sized and large brands

Since 2015, a boutique studio in Bulgaria that styles its name craftberry has built its e-commerce work around Shopify. The studio describes itself as a certified Shopify partner at the Premier tier and says it specialises in migrations and unified commerce systems for mid-sized and large brands. In its words, the result is less operational friction, faster delivery and a store that extends into new markets without rework.

Store builds and custom themes

Its builds on Shopify and Shopify Plus include custom theme development, UI and UX design, private app development, ERP integration and accessibility work for ADA compliance. Case studies on the site cover a store build for a fast-growing running shoe brand in the United Arab Emirates, delivered in eleven weeks from start to launch, and a Shopify rollout across several European markets for a major smartphone brand.

Replatforming at scale

One migration the studio highlights moved over 500,000 customers from Shopware to Shopify Plus for an IoT company. It reports a rebuild for a fashion brand that, in its account, cut development costs by 60 percent, and a direct-to-consumer build for a platform supporting women in menopause. Earlier versions of the site also described moving a jewelry store from BigCommerce to Shopify and rebuilding cart experiences to lift conversion rates.

Internationalization

Selling across borders is a recurring theme, and the studio lists internationalization among its service tags, including multi-market stores and support for several markets at once.

Priority support as an in-house team

Craftberry offers priority support in which it acts as the client's in-house designer and developer, building new features, tuning existing ones and keeping the storefront working through busy sales periods. The studio works with brands in tech and electronics, fashion, sports and outdoor, and health and wellness.