Gray Associates

Our qualified and experienced catalogue designers and marketing professionals combine to ensure the catalogues we design are laid out in ways that generate the best possible results

Whether this is your first catalogue project or if you have been producing catalogues for many years, here at Gray Associates we can make the process faster, reduce production costs and improve the catalogue design We can manage the whole process through to completion in an efficient and stress free manor

Product Information Management System (PIM)

Our industry leading Product Information Management System (PIM) streamlines your catalogue production, saving time and money

We can work with you to compile your data and images in the best way possible

From there, our catalogue design & production specialists and create the internal pages in a way that best communicates the features and benefits of the product range Based on these approved catalogue designs we create templates that automate the way the content is taken and dropped onto the catalogue artwork

This is done in a way that does not stifle creativity and allows total freedom for the catalogue designer

Digital catalogues can take various forms, from scrollable and printable pdfs, to interactive flip-books

These flip-books can also offer different levels of interaction and features We can link flip-book content to websites and e-commerce carts, include video and page animations

Over the years we have created a large number of digital catalogues In many cases these are created from the existing artwork of a printed catalogue, however, we have also created purely online only editions

Once we have completed your catalogue production, we can supply you a FREE basic digital flip-book version, if required This can then be embedded into your website

Also if required, we can add additional functionality to the flip-book version of your catalogue such as internal page/section links

Business to Business Catalogue Design

We have completed B2B catalogues for organisations in many industry sectors for companies all over the UK

The design of a business to business catalogue tends to be more functional as the busy professionals will generally have a general or specific idea what they are looking for

There may be a number of products that meet their requirements, so ensuring the catalogue design allows comparisons makes the final decision simpler

The customer may have access to a number of competitors catalogues Obviously product range and prices are a major consideration, however, if your catalogue is clearer and easier to use than your competitors, your catalogue will become their go-too publication

As the publication may be used many times considerations should be made regarding the type of catalogue printing processes to protect it

Business to Consumer Catalogue Design

Our B2C catalogues are not only beautifully designed, but also turns browsers into buyers

This is an art and there are many proven techniques that can be adopted in the catalogue design process that will improve response rates and order vales

Unlike business to business catalogues a consumer catalogue aims to tempt the recipient into impulse purchases Therefore the aim of our catalogue design & production specialists is to create attractive layouts that entice the customer

This can be done with attractive lifestyle photography and a less directory looking page layout It is important to keep the customers attention by avoiding repetitive page designs

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