Golden Gate Digital (PPC/SEO/Digital Advertising)

Search engine marketing across Google, Bing and marketplaces

Golden Gate Digital is a digital marketing agency whose core service is search engine marketing, or SEM. The agency positions ads and organic results on Google, Bing, YouTube, Amazon and eBay, as well as on any other site where users actively search for products and services. It says it has more than 13 years of experience across several search engines.

Paid search on Google Ads and Microsoft Ads

Pay-per-click work runs on Google Ads and Microsoft Ads. These campaigns are built to show high in results when a buyer searches, to sell a client's products and services profitably, and to scale.

Organic search: on-page, off-page and technical SEO

On-page SEO prepares a site's content and elements so that search engines and visitors can read them properly. Off-page work looks at backlinks, citations and the overall profile of the business, using what the firm describes as white hat practices. Technical SEO covers server response times and page speed, which the firm treats as one of the most important parts of optimization and one that is often overlooked. The organic work also aims at local map results for businesses that serve nearby customers.

Websites designed around conversion and search

Website design is built around user experience, conversion rate optimization and search ranking. The firm says layouts draw on in-depth market research and that its sites build in trust, relevancy and brand authenticity. Web development covers custom WordPress sites and CRM development, and the team chooses a platform that suits each client's requirements and produces a fast, scalable and cleanly coded site.

Social advertising, remarketing and measurement

Social ads appear across the main networks, including Facebook, Instagram, Twitter and LinkedIn, and remarketing to bring back people who have already engaged with a business. Tracking and analytics set-up includes the pixels and reporting needed to measure campaign results. The firm also publishes articles on search optimization, which it says help clients understand the work behind their results.