FullStop®

Custom web applications, mobile apps, customer relationship management systems, content management systems, e-commerce platforms and desktop software are built for growing businesses by FullStop, a software development company. The firm calls its business full-service software development, and the work is aimed at organizations that need software the business can grow on rather than off-the-shelf products.

The firm says it has the engineering know-how to solve business problems that run from customer-facing web and mobile apps to the internal systems behind them. Its pitch is that a single full-stack team can design, build and maintain the software, so the client does not have to coordinate several suppliers for one product.

Web design and development

Web design and development is the firm's most visible service. The team builds custom websites for businesses that want more than a template, including responsive designs that work on phones and desktop screens, and e-commerce stores where the catalog and checkout must be built to suit the business. The firm describes its approach as a fully customized website designed to help a brand reach more customers and increase sales.

Mobile and web applications

Mobile app development covers apps for customers and staff, and web application development covers software that runs in the browser. Some projects combine a website with a mobile ordering app, or a booking and payment system with an animated, content-rich site. The firm lists these as examples of how a single build can serve both the public and the business.

Custom software and back-office systems

Beyond the public-facing products, the firm builds custom software, including CRM, CMS and internal systems. It positions these as the systems that run behind a business's customer interactions, and it says a company can use them to manage contacts, publish content and handle operations under one roof.

Examples of recent work

The firm's examples include a website and branded system for a jewellery store in Sydney, Australia, a website and mobile ordering app for a restaurant brand, an animation-rich site with booking and payment built for a flight simulation service, and a responsive website for an education academy in Vancouver and Shawnigan Lake. Each is presented as a project that combined design with working software.

Branding alongside software

Some of the firm's engagements still pair brand identity with a website or an app, with combinations such as branding, website and mobile app work, or identity, website and web app on the same project. The firm presents these pairings as one continuous job, so the look of a business and the software it uses are planned together.