Freshmade

Freshmade is a design studio concentrating on consumer packaged goods food brands. It creates visual identities and packaging systems meant to help those products sell better on shelf and online. Its projects range from new brand creation to packaging programmes for large retailers.

What Freshmade offers

• Brand strategy — positioning work for new and existing food brands.
• Visual identity — logos and identity systems for CPG products.
• Packaging design — packaging systems, including private label ranges.
• Naming — names for new product lines, such as a range of vegetable-based meal kits.
• Digital content — content to support direct-to-consumer launches.

Who it works with

Example work includes a private label packaging system for one of the ten largest supermarket chains by volume, a new direct-to-consumer pet supplement brand and a meal kit line for the fresh section of stores.