Foundation

Foundation is a branding and design studio that works with advanced industries and emerging technologies. It helps companies with complex ideas explain themselves through identity, digital design and websites. Its portfolio runs from banking and automotive technology to robotics, augmented reality and cycling.

What Foundation offers

• Brand creation — new brands and brand platforms for companies and communities.
• Visual and verbal identity — logos, look and tone of voice.
• UX and UI design — interface design for digital products.
• Websites — site design and build, such as a website for Monzo.
• Rebrands — fresh identities for established firms, including Trustonic and Go City.

Who it works with

• Deep technology businesses in AI, biotechnology, analytics, energy, hardware, navigation and mapping, privacy, security, software and transportation
• Public sector technology companies such as Mantis
• Engineering and hardware firms including Envisics and WaveOptics
• Consumer brands such as Ribble, a Lancashire bike maker, and the video agency Casual
• Open-source projects such as the OBOT robot community

Key facts

• Specialism: branding for emerging technology
• Named clients: Monzo, Envisics, Trustonic, WaveOptics, Go City, Ribble