Foundation

Brands for emerging technology and advanced industries

Foundation is a branding and design studio in London that works with companies in advanced industries and emerging technologies. Much of its work sits in deep technology, spanning artificial intelligence, energy and sustainability, security, navigation, software and transport. The studio's aim is to help companies with complex ideas explain themselves clearly, through identity, digital design and websites.

Services that run from strategy to build

Its remit runs from strategy and identity work to campaign design, digital design and the tone a company uses when it speaks. In practice that means a visual and verbal identity, covering logos, look and the way a company sounds, along with user experience and interface design for digital products, and the design and build of websites. Its work is split between new brands for companies and communities, and rebrands for firms that have outgrown their earlier identities.

Named projects across engineering and software

The studio's own examples include a website for the bank and banking app Monzo, and the visual identity for Mantis, which works with public sector technology companies. It worked with Envisics on the way drivers interact with their vehicles, gave WaveOptics a new picture of augmented reality, and created a fresh brand for Trustonic, which makes technology for the safe transfer of personal information. A brand platform was built for OBOT, an open-source robot project with a global community of engineers, and Go City was given one universal brand for a sightseeing pass.

Consumer and creative clients

Beyond technology, the studio has worked with Ribble, a bike retailer whose bikes are assembled by hand in Lancashire, and with Casual, a video content agency that received a new look and tone. It also publishes commentary on its sector, including a piece on the challenges facing the UK energy tech industry and how design can help companies grow. The studio says it is an award-winning technology branding agency, and it describes its approach as taking the time to understand a client's innovation before deciding how to position it.