FOMO agency®

FOMO agency® runs LAUNCH, a coaching programme for founders starting an online fashion store. Its coach brings close to twenty years in the fashion industry, including product planning for global names such as Levi's and Old Navy, and uses that retail planning background to guide small brands.

Products and services

• LAUNCH coaching: step-by-step guidance on launching a fashion business online.
• Product and niche planning: choosing a product niche, gauging demand and working out opening inventory.
• Pricing and sourcing: setting product prices and judging whether a manufacturer is ethical and sustainable.
• Customer acquisition: planning how to win a new store's first customers.
• Resource library: video training, business planning tools, report templates and exercises.

Who it works with

The programme is aimed at entrepreneurs building fashion brands, with past participants in women's apparel, athletic wear and baby clothing.

Key facts

• Focus: fashion ecommerce start-ups
• Coach background: product strategy for brands including Levi's and Old Navy