Fluidesigns

Products that do not convert are the starting point for much of the work at Fluidesigns, a user experience design studio based in Mumbai. The studio helps businesses refine a product idea into the information and functions most suited to its users and the business behind it. It describes its method as a scientific process, with each stage checked before the next begins.

From stakeholder workshops to usability tests

A project usually begins with gathering information about the product, envisioning it with stakeholders and running user research. The studio then sets priorities with a prioritisation matrix, designs the information architecture and maps task flows before wireframing. Wireframes go through several rounds of iteration, followed by visual design, prototyping, usability testing and a detailed design shaped by what the tests show.

Fixing products that do not convert

When a product is not gaining enough traction or conversions, the studio looks for the pain points in the experience and makes the journey more pleasant to use. The argument is that a better experience brings more customers and more revenue. Fluidesigns says it keeps design costs in proportion by charging only for the time invested in the work.

Designers on retainer for growing teams

For companies that need steady output, the studio supplies designers on a retainer basis. It says those designers are trained by industry experts. A retainer suits growing product teams that need more design capacity over time rather than a single project.

Healthcare software and writing on UX

Fluidesigns has designed hospital management software, iHMS, and it has written on the challenges of healthcare interfaces. Its published articles also cover card sorting, gamification in product design, the effects of the pandemic on user behaviour and investment and trading platforms. Its own material puts it among the most reviewed UX design agencies in Mumbai.