FC Digital Studio

Contest Manager - Mobile Responsive Web App

Contest Manager is a downloadable web application template that allows users to quickly set up a self-hosted web-based contest that engages users on their mobile devices Our responsibilities included: Conceptual design, Product design, User experience (UX) design & testing, User Interface (UI) design & optimization, Web development/design, PHP/MySQL programming

Digital Marketing

Management

• Manage ALL digital marketing properties (website optimization, content updates, site maintenance, hosting, security and more
• )
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Execute, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Stay Up-to-date with the latest trends and best practices in online marketing and measurement related to your core industry
• Refurbish existing website to modern design/technical standards using Growth-driven design techniques
• Social network account creation/optimization (Facebook page, LinkedIn business page, Twitter for business account)
• Google Network optimization (search, mybusiness, maps, google+, youtube)
• Optimize brand graphics and other digital properties
• Weekly Content Publishing across all channels
• Quarterly Irresistible Offer Micro site or Landing Page Campaign
• Automated drip email marketing campaign for new leads
• Hyper-local/targeted AdWords advertising campaign
• Monthly Reporting & Analysis
• Paid & Organic Search Engine Marketing
• On-going management & continuous optimization Refurbish your logo, website, social covers/banners, video, copy, images and graphics for a modern user experience & brand story