Estudio Varsovia

Graphic design, branding and art direction are the disciplines of Estudio Varsovia, an independent studio based in Panama and Spain that works where strategy meets creativity. Its clients include companies, institutions, agencies, start-ups and private people around the world, and the studio keeps its client list short, so every brand gets real attention.

Strategy before design

Before any design begins, the studio works out a company's identity, its points of difference, its audience and how people will find it. It presents the strategy as a practical guide that orders the decisions that follow, rather than as a long document that sits on a shelf.

Identity as a complete system

A logo is only the visible part of a brand, so the studio builds a full system of typography, colour, rhythm, voice and a brand manual that keeps working as the brand grows. The aim is identities that read the same on an invoice as on a billboard.

Websites that do more than look good

The studio treats a website as the place where a potential client decides whether to take a business seriously. Its web work combines design, performance, technical SEO and measurement, so that a site can be found and tracked as well as looked at.

Motion, illustration and naming

Services also cover motion graphics, illustration, 3D work, art direction and creative direction. Naming and communication plans are offered for brands that need a name or a route into the market, and helping new initiatives and start-ups grow is part of the studio's stated focus.

Recent projects across sectors

Projects the studio lists include identity and web work for a fine-art printing studio and gallery in Valladolid, a Panamanian technology company, and a craft brewery in Panama. Earlier campaigns for Copa Airlines and Piaggio also appear on its pages.