Element212

Element212 is a small branding and marketing agency that works with family-owned companies. It is itself a family business and says it understands the pressure of protecting a legacy while pursuing growth. Its aim is to give clients clear strategies, honest guidance and a research-led process instead of guesswork.

What Element212 offers

• Brand research — insight into what sets a business apart from competitors.
• Brand development — logo design and identity work.
• Brand management — keeping a consistent presence over time.
• Website development — sites that support the brand.
• Advertising and SEO — campaigns and search visibility.
• Content marketing — material supporting reputation, referrals and retention.

Who it works with

Family businesses looking to find growth opportunities, gain market share and build customer loyalty. Furniture and home goods are one sector its site highlights.

Key facts

• Experience: about 20 years helping family businesses
• Method: its BRIDGE methodology, combined with the Brand Insights process