Designify

A website treated as the digital face of the company

Designify is a web design and search engine optimization agency that builds its pitch around a simple idea: a company's website is its public face, and keeping that face current and professionally designed is harder than it looks. The agency says it handles the job from top to bottom, so that a business owner can brief the team and wait for the finished site.

Search visibility and the first results page

The agency points out that most people searching online never go past the first page of results, and it presents its SEO team as the group that raises a client's visibility there. The aim it describes is more inquiries and, potentially, more revenue. As part of every project, the team also walks clients through the basic concepts of SEO, so they understand what the work is meant to achieve once the site is live.

Brand identity, apps and explainer video

Beyond websites, Designify develops visual identities intended to express a company's values and goals and to be easy to remember. Its developers build apps for both iOS and Android, which the agency describes as the preferred route for many online platforms on smartphones. It also produces motion graphics explainer videos as a way of presenting an idea, product or service, and cites a statistic that most people are more likely to buy after watching one first.

Domain names

A further service is domain acquisition. The agency argues that a premium domain name can bring organic traffic and lower marketing costs over time, and it works with experienced domain brokers to help clients find and buy one.

How a website project runs

Each project starts with a free consultation with an expert, where the client explains what the site should achieve. Any changes to the site's structure are settled at this stage. The team then writes new content or refines existing copy, and creates videos, slideshows, podcasts and other media for the pages.

Once the plan is approved, the designers develop the page layouts and begin building the HTML and CSS. The owner looks over the result, final adjustments are made to fit the business, and the site goes live after approval.

Extras that come with the work

Designify lists a few standing commitments. Sites are built so that visitors on mobile devices get a good experience, and the team applies a UI and UX perspective throughout. Clients who buy hosting also get their existing website transferred. The agency adds that it sits down with clients to work out what online success looks like for them, diagnose why the site is not converting as well as it could, and agree a plan to fix it.