Digital Dames

Digital Dames is a conversion optimisation agency that uses structured experiments to raise sales from the traffic a business already has. It designs and tests websites, landing pages and apps, and manages the ad campaigns that feed them.

What Digital Dames offers

• Conversion rate optimisation — site-wide or app-wide testing programmes built on A/B experiments.
• Ads and landing pages — Google Ads management paired with landing pages and funnels designed to improve return on ad spend.
• Conversion-focused web design — website design and redesign aimed at higher order values and more sales.
• WordPress and ecommerce builds — development of WordPress sites and online shops.
• Analytics setup — a Google Analytics 4 launch package, plus SEO and video work.
• Free-to-use tools — calculators for conversion rates and for A/B test significance and duration, and an SEO audit.

Who it works with

The agency works with brands wanting more conversions from their sites and apps; one case study describes improving iOS app installs through Apple Search Ads for the KrackWins app, with a 329% lift in installs.

Key facts

• Specialism: data-driven experimentation and A/B testing
• Platforms: Google Ads, Apple Search Ads, Google Analytics 4 and WordPress
• Commitments: publishes a set of antiracism commitments as a company