Deence Ltd

Bespoke websites built from scratch

Deence is a bespoke web design agency that builds each website from scratch, working with the client from the first meeting to launch. The firm says each project is shaped around the business it serves, so that the site reflects what the client does and how it wants to be seen, rather than a template adapted to fit. Its core work is web design, supported by branding, development and search engine optimisation, and it counts among its past clients businesses of several sizes, some working across borders.

Branding and search work after launch

The firm treats branding as the first impression a business makes, and it presents its branding work as the groundwork for the website itself. Once a site is live, the firm says a business that wants to climb the search rankings for chosen keywords needs to keep investing in search optimisation, and Deence offers that work on new sites and on existing ones it has not built.

How a bespoke site moves from research to build

The process has several stages. It begins with a project plan and research, in which the firm gathers the client's requirements and studies the industry, the competitors and the business itself. Wireframes and a concept follow, setting out the content areas and page structure for the client to confirm. A digitally designed mock-up of the home page comes next, then full designs for the other pages, which the client looks over and comments on through an approval platform.

Once designs are signed off, the home page is built as an interactive site, and the other pages follow. The firm says the client can follow progress through a live link on a phone, a desktop or a television, and that the number of design stages is not limited, so changes can be reflected quickly as the project unfolds.

Email, social media and Microsoft services through partners

Alongside web design, Deence offers email marketing, social media management and lead generation. Some of these services are delivered through strategic partnerships, which the firm uses to add social media and lead generation work for its clients. It also says it can provide email hosting through its Microsoft partnership programme.