ddZ

Brand identity from logo to style guide

ddZ combines design with technical web work from a base near Lancaster, Pennsylvania, and covers brand identity, website building and search marketing. The agency's material describes brand identity as the work of making a business's message consistent across everything it prints and publishes, from its logo to its printed materials and web design, all drawn together in a brand style guide.

Design and programming kept in-house

The agency says it does all its design and programming in-house. Its argument is that many web design companies pass the work to other firms or to overseas teams, and that a client cannot be sure of the quality unless the same people who designed the site also coded it. Custom websites are designed and coded by the agency's own staff on that basis.

Mobile optimization and search

Mobile optimization makes sure a site works well on phones, and the agency offers a readiness review for prospects who want to check where they stand. Search engine optimization is built into the whole online presence rather than applied to one page, so that the search work runs across the site, its content and its branding.

Content marketing

Content marketing supports a client's search and brand goals. The agency produces content that is intended to bring visitors in and to make the brand easy to recognize, and it links the content back to the search program so that the two work together.

Clients and location

The agency's clients include wellness and health businesses, and among its projects is a brand and website for a wellness center in Lancaster County, which opened in 2018 and describes its approach to healthy living. The agency is based in Pennsylvania and carries out all its work from there.