Dan King Digital

A freelance web developer who recommends before he builds

Dan King Digital is a one-person consultancy. Its owner has spent over twenty years building websites for private clients, new ventures and mid-size firms around Sussex, and he sells himself as a consultant first and a freelancer second. The pitch is built on plain advice. He argues that a larger agency often recommends the solution that suits its own needs rather than the client's, and says he prefers to ask the questions a client may not know mattered before suggesting anything.

Platforms he works with

WordPress, Shopify and Squarespace are named as specialities. For WordPress he offers custom sites described as fast, editable, responsive and friendly to search engines, along with help for owners using the admin screens. For Squarespace he covers setup. Ongoing WordPress care includes debugging, tweaks, updates, support and retainers, plugin upgrades, automated backups and security work, and he also handles domain name setup and renewal.

Hosting he manages for clients

He is not a hosting provider and runs no data centres, but says he can arrange and manage premium optimised hosting. The features he lists are a staging site, a hardened and faster server, malware protection, an SSL certificate for secure pages and automatic daily backups. He will move a site from its current host and change the DNS settings. Sites are built to work on all screen sizes, and clients can edit text, menus and images themselves.

Growth, search and content

His services extend to SEO improvements with guidance on the Yoast plugin, speed and security improvements, image optimisation, design updates, website audits and content organisation. He also lists brand lifestyle and product photography. Published articles on his site discuss search rankings, WordPress speed and WordPress security audits.

How projects work

He likes to meet clients face to face over a coffee first, with video calls as an alternative. He prices by the project rather than by the hour, gives a quote for the defined scope, and says post-delivery tweaks and advice are usually included. A good deal of his work is supporting agencies that lack a particular skill, or joining a team when its workload is high. If a job is outside his own range, he says he will name a better specialist.

Dan King Digital is the business of a digital consultant and freelance web developer who has worked with clients across Sussex for more than 20 years. He puts weight on understanding each business and giving straight advice, and will point clients to another specialist when a job falls outside his own skills.

What Dan King Digital does

• Custom websites: fast, responsive, fully editable sites built to be friendly to search engines.
• WordPress, Shopify and Squarespace: setup, admin help and development on these platforms.
• Support and maintenance: debugging, updates, plugin upgrades, automated backups, security and malware cleaning, on retainer if needed.
• Hosting and domains: fast servers, staging sites, HTTPS and SSL certificates, and domain setup and renewal.
• SEO and site audits: SEO strategy, Yoast plugin guidance, speed improvements and website audits.
• Photography: brand lifestyle and product photography, plus image optimisation.

Who it serves

Individuals, start-ups and small to medium-sized businesses in Sussex. He prefers to meet new clients in person first, or by video call.

Key facts

• Based in: Sussex
• Experience: more than 20 years