Conifer Research

A tireless pursuit of the "why?"

Our mission is to humanize innovation, better understand behaviors, beliefs and decisions and help our clients advocate for and align business decisions around the lives and needs of real people

• FOCUSED & FEASIBLE Pragmatic, data informed perspectives We identify actionable pathways forward and keep the business and stakeholder needs in focus to ensure that insights are actionable and that internal teams have confidence in their next steps

Pragmatic, data informed perspectives

We identify actionable pathways forward and keep the business and stakeholder needs in focus to ensure that insights are actionable and that internal teams have confidence in their next steps

We support client teams with needs across insights, innovation, design, and marketing functions Our projects have different strategic focuses from anticipating futures, identifying new opportunity spaces, advancing concepts, or refining go-to-market strategies

Which project type is right for your business needs? Where will we be in 5, 10, 20 years? Anticipate and explore the fuzzy future of front end innovation questions

What messages are we sending? Bring audiences to life to inform effective marketing and communication strategies

What is the lay of the land? Gain a holistic understanding of a landscape that teams can draw insight from for years to come

How can we get it right? Access the viability and desirability of experiences, concepts and prototypes to inform iteration and successful product launches

What should we be solving? Uncover user needs and inspiring new ideas to fill innovation pipelines

What if we need to move quickly? Agile programs propel teams forward in short, targeted sprints with focused learning or facilitation goals

6 Things to Look For When Identifying Unmet Needs

The consumer and end user is at the heart of all research In order to stay relevant and successful, brands and the leaders that drive them need to understand their consumers from every angle As researchers, our mission is to uncover what makes these consumers tick, how they use and feel about various products or services, what they desire, and most importantly, we try to uncover the gaps and determine how to fill their unmet needs and find actionable insights

Customer Journeys — 5 Ways to 5E's

“It’s a dangerous business, Frodo, going out your door You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to ” ― Bilbo Baggins (The Lord of the Rings) All experiences in life, whether the perilous journey from The Shire to Mount Doom, or the casual trip to the corner coffeeshop, contain a multitude of tiny interactions and complexities Businesses seeking understanding of these experiences (internal or external) often find the prospect of investigating/organizing the many potential pathways daunting Indeed, for "dangerous business" like this, we like to turn to a higher authority

Bringing Audiences to Life Through a Mixed-Method Segmentation Cycle

In a perfect world, brands would have unlimited resources including the time and money to design for and market to the whole population of potential buyers With their own set of unlimited resources, ethnographers would set up camp in consumers’ homes for weeks at a time, collecting data on the minutiae of domestic life to create the richest data set Unfortunately (or perhaps, fortunately), resources are not unlimited Market Segmentation is often the best research answer to carving up the population into more manageable pieces in order to simplify the world of a company's audience However, quantitative-only market segmentation often falls short of the hopes and dreams of teams when it comes to acting on the insights: oversimplification without accounting for the missing human elements

If people do it, we study it For over twenty years our cross-disciplinary team has collaborated across industries and across the globe We have served clients in a variety of industries, retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel and B2B

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