Conifer Research

Conifer Research is a research and innovation consultancy that studies how people live, work and buy in order to guide product and business decisions. It combines ethnographic, quantitative and design research, and its cross-disciplinary team has worked across industries and around the world for more than twenty years.

What Conifer Research offers

• Foundational insights — attitude and usage research that builds a full picture of customers and their experiences.
• Innovation pipeline development — finding unmet needs and shaping concepts for new products and services.
• UX and prototype testing — evaluating concepts, prototypes and experiences for appeal, usability and market fit.
• Foresight and future casting — spotting emerging trends and changing consumer behaviour.
• Audience and messaging work — defining audiences and refining go-to-market plans.

Who it works with

Conifer supports insights, innovation, design and marketing teams, both local and global, on consumer and B2B projects. Sectors include retail, healthcare, food and beverage, technology, media, consumer goods, automotive, finance, insurance, education, hospitality, workplace and travel.

Key facts

• Experience: more than twenty years
• Methods: ethnographic, quantitative and design research