CCD Innovation

CCD Innovation, the Center for Culinary Development and Innovation (CCDI), is a consultancy that helps food and beverage companies decide what to make next and bring it to market. It combines trend research and consumer insight with chef-led product development and commercialisation.

What CCD Innovation offers

• Trend and opportunity research — spotting emerging food and drink opportunities through cultural analysis, consumer research and AI-assisted intelligence.
• Consumer behaviour insight — an anthropological approach to the needs and motivations behind how people eat and drink.
• Culinary development — turning insight into dishes and products with its Chefs' Council of more than 100 chefs.
• Innovation pipelines — its Food Vision methodology for roadmaps and pipelines covering three years or more.
• Commercialisation — support in getting finished products to market.

Who it works with

Its clients are food and beverage brands, both large and small. One filmed project covered the development of a grilled chicken sandwich with Morgan Spurlock.

Key facts

• Full name: Center for Culinary Development and Innovation
• Track record: 350 products launched over 30 years, by its own account
• Method: Food Vision, its proprietary planning approach