Capsule

Capsule describes itself as a special projects agency covering brand, design and marketing work. It has been building brand identities and stories for more than 20 years, mixing its services to suit each brief, from research and strategy through to packaging and campaigns.

What Capsule offers

• Brand strategy and identity — cultural insight, positioning and new visual identities for growing companies.
• Design — identity refreshes, consumer-facing brand creation and packaging systems.
• Marketing — campaign and communications work built around a client's brand story.
• Brand consolidation — bringing separate brands under one unified family, as it did for a group of financial services brands.

Who it works with

Its recent work spans a pet care provider, a digital marketing firm, a dairy farmers' consumer brand, a health clinic, a metals retailer and an outdoor packaging project. Named clients include American Veterinary Group, Lake One Digital, Dinner Bell Creamery, Bright Blue Health Center, Coremark Metals and Osprey. The team also writes about consumer packaged goods topics such as extended producer responsibility.

Key facts

• Experience: more than 20 years in brand work
• Focus: brand, design and marketing special projects