Breadth Marketing

Breadth Marketing is a marketing agency that works with restaurants and hotels, with a particular focus on multi-unit brands. It runs managed marketing systems aimed at each revenue stream a venue has, such as private events, catering, daily covers and hotel bookings. The agency says it has more than fifteen years of hospitality experience, and founder Sebastian brings a background as a restaurant operator.

What Breadth Marketing offers

• Private Event Growth Program — lead generation and quick follow-up to turn event enquiries into bookings.
• Catering Growth Program — a lead system to attract group, office and tray orders.
• Revenue Ramp Program — a fully managed plan covering dine-in, takeout, catering, events and seasonal campaigns.
• Hotel Growth Program — marketing for guest bookings, food and drink sales, events and catering in hotels.
• Reporting — performance summaries showing campaign results and where revenue came from.

Who it works with

Restaurant groups and hotels, especially brands with several locations. Case studies on its site include Padrino's Restaurants and YAYA Coastal Cuisine in Florida.

Key facts

• Specialism: restaurant and hotel marketing
• Experience: over fifteen years in hospitality
• Process: strategy call, campaign launch, then regular performance reporting