Brand Tonic

Brand Tonic is a small graphic design and branding studio in Traverse City, Michigan. It works through strategy first, then design, then helping clients put the brand into use. The studio covers identity, packaging, advertising, websites and print.

Services

• Brand strategy: defining a client's story, audience and goals.
• Corporate identity: logos and visual identities, for clients such as Botanic Garden and Hotel Janelle.
• Package design: packaging for drinks and food makers, including Iron Fish Distillery and Tandem Ciders.
• Advertising and marketing: campaigns and materials built on the brand.
• Websites and print: digital and printed pieces that carry the identity.

Who it works with

The studio specialises in nonprofits, professional businesses, creative ventures and cause-driven groups. Past projects include Herman Miller, Goodwill Northern Michigan, Grand Traverse Pie Company and the Traverse City Area Chamber of Commerce.

Key facts

• Based in: Traverse City, Michigan, United States
• Team: led by Jennifer, with over 25 years in branding, and project lead Audra