Black & Black Creative

Black & Black Creative is an ecommerce consultancy that designs, builds and runs the online stores of fashion, beauty and lifestyle labels. Much of its work sits on Shopify Plus, though the team has also worked with SAP Hybris, Salesforce and Adobe AEM. It connects the storefront to the wider systems a retailer depends on.

What Black & Black Creative offers

• Store design and build — UI and UX design and development of new online shops, often on Shopify Plus.
• Replatforming — moving retailers onto Shopify Plus from other platforms, including Salesforce Commerce Cloud.
• Systems integration — tying the online store into ERP, CRM and content management systems, data feeds and outside tools.
• Optimisation — conversion rate work and A/B testing on existing stores.
• AI and B2B commerce — advice on using AI across direct-to-consumer businesses and on B2B selling.
• Packaging and collateral — design of packaging and printed brand materials.

Who it works with

Its portfolio centres on luxury and lifestyle brands, with named projects for Molton Brown, James Perse, Oribe and Guest In Residence. It also took on the US rollout of SVS Vision and Shopko for Fielmann Group.

Key facts

• Platforms: Shopify Plus, SAP Hybris, Salesforce, Adobe AEM
• Scale of launches: a Molton Brown rollout on Shopify Plus covered eight markets