Backroom

Backroom works on brand strategy for companies under pressure, such as a new chief executive, a funding round, a merger or a confusing product range. It uses its own scoring tool, the Brand Pressure Index, to find weak points and turn them into an action plan.

What Backroom offers

• Brand diagnosis: the Brand Pressure Index scores what is not working in a brand.
• Brand architecture: reorganising product portfolios and positioning.
• Internal communications: plans to align staff after acquisitions and reassure boards and investors.
• Identity and go-to-market: identity systems and launch strategy for startups after funding.
• Brand activation: naming, websites and launch work, such as a co-branded site for a stadium opening.

Clients

Backroom has worked with local startups and larger established firms, including a supply chain technology company, a sports league organiser and a football club.

Key facts

• Ownership: independent
• Tool: Brand Pressure Index