BOL

BOL is a marketing agency that works only with business-to-business companies. It links brand work, demand generation and performance campaigns so that marketing supports the whole path from first contact to closed sale, and it has recently acquired BrandCave to add technical capability.

Services

• Growth strategy and positioning: helps a company define its value and set itself apart in a crowded market.
• Demand generation: campaigns aimed at reaching the right buyers, including account-based marketing programmes.
• Content and SEO: articles and search work meant to raise qualified inbound traffic.
• Paid media: paid search and paid social run to bring in customers across channels.
• Sales enablement: material and tools that help sales teams close deals faster.

Who it serves

BOL serves B2B marketing teams, with experience in SaaS, technology and professional services. Clients can take fractional support for a single gap or a full agency partnership covering strategy and delivery.

Key facts

• Experience: more than 25 years
• Acquisition: BrandCave, a technology-focused firm
• Engagement models: fractional support or full agency partnership