Axay Devikar

Working as an independent designer from India, Axay Devikar brings more than six years of work on interfaces, websites, logos and brand systems, and on the direction of visual projects. The work is aimed mainly at small businesses and startups that want an online presence, from websites through to mobile applications.

Flowcharts, wireframes and prototypes

Each design project starts by mapping the product. Flow charts, wireframes and prototypes come first, so that the client has a clear view of where the product is heading before visual work begins. The designer says this foundation keeps the finished design tied to the end product in mind throughout the process.

Interface design and interaction

Interface design covers layouts, animations and the interactions between states of an app or website. The designer says a clear visual approach helps users understand how to act within an interface, because it defines how the screen looks and how it responds. This work is offered for mobile apps and for websites.

Brand identity and logo work

Brand identity is treated as the face of a business and the thing customers remember. Logos, visual identities and art direction are created so that a brand can be recognised across its channels, with the aim of bringing customers back.