Azai Studios

A creative agency in New York City, Azai Studios builds brands and the digital products that go with them. Projects begin with research and positioning and then move through identity, web and app design, content and digital marketing. Its client sectors run from consumer goods and hospitality to fashion, real estate and healthcare, with technology and finance work as well.

Brand strategy before the visual work

The agency begins with research and positioning, so that the visual identity is built on a clear strategy for the brand. Its brand strategy work covers new and existing brands, and it provides the direction on which the rest of the project depends.

Identity, web and app design

Brand identity work includes logos, visual systems and the applications of the brand across materials. Web and app work takes sites and platforms from design through to build, including e-commerce platforms for brands that sell online. The agency also produces content for brands and campaigns.

Six phases from discovery to activation

Each project passes through six stages: discovery and research first, then strategy and positioning, the brand's identity and its application, UX and content, and the build of the digital product. Activation through marketing and social media comes last.

Sectors and public work

LTSE, a stock exchange, named the agency its agency of record in 2024. The studio also created a visual identity for the City of Saulkrasti that reflects the character of that place, its people, families and nature. The studio also lists projects for a data toolkit, an AI-driven educational platform, a new venture studio in the Middle East and North Africa, and a development company's brand and website.

Who the agency works with

Recent clients range from a stock exchange and an energy asset manager to a hospitality business and a real estate developer. The company describes packages for early-stage brands and for brands at a later stage of growth. The agency describes research as the starting point of its work.