Applied Wonder

Applied Wonder is a creative agency that works for social organisations, movements, socially minded businesses and start-ups. It grew out of more than ten years of campaign, branding and film work, and was founded by creative directors Jay Krishnan and Parag Prasannan. Behaviour change is a central strand of its work.

What Applied Wonder offers

• Brand design — finding and expressing an organisation's story in its own tone of voice.
• Communication design — focused campaigns for set goals such as launching products, recruiting people or raising mass awareness.
• Behaviour change campaigns — campaigns grounded in behavioural science and guided by the BCD framework of the London School of Hygiene and Tropical Medicine.
• Short films — films that explain, inform and persuade.

Who it works with

It serves social organisations and campaigns, including work with Greenpeace to explain genetically engineered seeds to Indian farmers through fact sheets, a film and a website. It has also created a brand, logo and film for Magninsta.

Key facts

• Founders: Jay Krishnan and Parag Prasannan
• Method: BCD framework from the London School of Hygiene and Tropical Medicine