Applied Wonder

Short films to inspire, inform, simplify and persuade

Behavior Change, Brand Design, Campaign Design Behavior Change, Campaign Design

I change my city

One of our communication challenges has been to get Indian farmers to understand the impacts of genetically engineered seeds, given that the key concerns are complex, long term and are due to the limited interpretation of science, as we know it

They worked closely with the campaign team in Greenpeace to come up with a set of effective communication tools that ranged from fact-sheets, an live action-animation film, an interactive website and an engaging concept to capture the attention of “aam junta” on the issue of Genetic Engineered foods The output managed to weave in the complex messages, scientific facts and did so with a local touch of humor and innovative visuals In the past year they have shown great commitment to the issue, sensitivity to details and above all have worked wholeheartedly despite the budget and time constraints

On behalf of Greenpeace, I would like to thank them for helping us launch the issue of genetic engineering in the minds of the urban and rural public I look forward to continuing our engagement with them

• Project done under Center of Gravity Creative – Now Applied Wonder I had the good fortune of contracting and working with Applied Wonder to create the brand, logo design, and film for Magninsta I first met the Founders and Creative Directors of Applied Wonder, Jay Krishnan and Parag Prasannan in 2004 at an animation academy They were the best of the bunch in art and animation I was always enamoured by Jay’s ever so ornate articulation, a skill so needed in the field of brand and communication Those who know Jay well would agree that he is an ingenious wordsmith, a logophile, and sometimes even a logodaedalus He is also incredibly creative, artistic, and has this extraordinary ability to make unique connections between seemingly disparate ideas Parag, on the other hand, is an extremely talented and meticulous designer with a variety of artistic skills and ability He has this keen ability to deliver visually striking and flawless designs with a great attention to detail Together they are a powerhouse of limitless imagination and creative drive to make a difference through their designs, campaigns, and films especially in the social space

During their engagement with Magninsta, the Applied Wonder team was perceptive, personable, reliable, and extremely grounded; a trait needed to truly understand your client’s needs They use a profound approach to relaying the content and tone of a brand/campaign by tapping into its emotional motive and warm human origins to generate the desired curiosity and kinship among viewers In addition to keeping a pace of their own output, they were very patient in answering questions and making updates as needed It was truly a pleasure working with them and I consider myself blessed to have got the opportunity I hope for continued association with them for all of Magninsta’s brand, communication, and marketing requirements

Applied Wonder really worked at a level above many other companies in responsibility, reliability, and capability Their services are top-notch and I recommend them for the most demanding projects in the field of brand, design, and films

I have known Jaykrishnan Menon ( Applied Wonder) for several years now, always in the capacity of chief creative on several public health campaigns He has a unique sensibility which enables him to develop truly creative approaches to a wide variety of problems Unlike many creatives, this sensibility is enriched by a thorough grounding in behavioural science He is devoted to social causes through his work as well (always a plus for someone from the field of public health) Jay is a master of story-telling through film While he loves animation as a truly expressive and pliable form, he is also adept at using other means to inspire others, including the development of new products, or events/experiences His success is getting him a broader range of important clients I can only see him going from strength to strength and becoming a truly gifted designer

White Swan Foundation has had the privilege of partnering with Applied Wonder to curate a series of public events on mental health awareness The Applied Wonder team led by Jaykrishnan and Parag were instrumental in the creation of the visual themes of the event series They impressed us with their ability to connect with a social cause and produce an out-of-the-box idea that was magical They are a deadly mixture of creativity, social empathy and quality delivery

We have worked with Jay ( Applied Wonder) on 2 projects and had a very good experience Jay and his team are very professional and have an attention to detail I enjoyed working with them because of the different ideas that they gave and they have created very good animated movies with the right messaging They are also open to feedback and suggestions and delivered our project as per the timelines I also liked the fact that they were open about their reservations on any particular point I would definitely recommend Jay and his team to any one interested in developing GREAT content

Their focus on the social sector clients indicates their longer-term vision and commitment to the nascent communication needs of the sector We are delighted by the work that they (Jay Krishnan and Parag Prasannan) did for Janaagraha’s newly released ichangemycity com They encapsulated a complex user proposition into a very engaging 5 minute video, using simple graphics and site screen shots The organisation distinguishes itself with a rare ability to combine creativity with the application of sophisticated thought about the product or brand that they are engaged with

• Project was done under Centre Of Gravity Creative – Now Applied Wonder As the person coordinating a large national campaign of consumer awareness and mobilization against Genetically Modified (GM) foods called “I AM NO LAB RAT”, I really appreciate the central concept of the campaign that was evolved It evokes a sense of indignation in consumers, as it very well should, to hear about GM foods with all their associated hazards being tested on them Trying to tell citizens to resist this onslaught of GM foods through a novel campaign theme called “I am no lab rat” was very effective

In just a few months’ time, we had thousands of consumers all over the country becoming more aware of GM foods and coming forward to take action The various materials created by them for the campaign like posters, viral films, stickers etc , were an instant hit They served the purpose of taking the GM foods debate further and I would like to thank the team for all the hard work that went into supporting their creative abilities, which in turn meant a very effective campaign across the country What’s more, they did this in a democratic fashion, incorporating views from the groups involved in the campaign

• Project done under Centre Of Gravity Creative – Now Applied Wonder

WHAT IS A BRAND?

We must look at the whole idea of branding with cynicism and scrutiny What, after all,

Entrepreneurship, the pursuit of meaning & behavior science A podcast format

HOARDING TOILET PAPER VS...

It isn’t a proud moment for humanity Bad enough our centuries old domination of nature

WHY DOES YOUR COMPANY NEED A...

The creative and development spaces are fast-moving fields At Clutch, we work hard to

ARE YOU SELLING A PRODUCT OR...

This is a very fundamental question Something I have stumbled on well into the

Welcome to Applied Wonder… Applied Wonder is an odyssey to change the world for the better through creativity