Aino

Aino is a design and technology agency with studios in Gothenburg, Sweden, and Oslo, Norway. It designs and builds online stores for fashion and lifestyle brands, and pairs that commerce work with brand identity, campaign sites and product design, keeping creative direction, design and development in one team.

What Aino offers

• eCommerce storefronts — headless and serverless online stores built on Centra and Shopify.
• Visual identity and art direction — brand identities for established companies and start-ups, online and offline.
• Product design and UX/UI — user journeys, wireframes, design systems and prototype-led MVPs.
• Frontend and backend development — cloud architecture, integrations and apps.
• Campaign sites — websites built around specific brand campaigns.
• Agentic engineering — listed as a newer area of the agency's technology work.

Who it works with

Clients range from fast-moving fashion labels to large global corporations across Scandinavia, the UK and the US. Its portfolio names Nudie Jeans, Axel Arigato, Samsøe Samsøe, Western Digital, Hyper Island and Eton Shirts.

Key facts

• Based in: Gothenburg and Oslo
• Experience: more than fifteen years, by its own account
• Platforms: Centra, Shopify