theTradeDesk

theTradeDesk operates an advertising platform that lets advertisers plan and buy campaigns across channels including audio, connected TV, digital out-of-home, mobile, display, native and video from a single platform. It is described as intended to help advertisers reach new audiences and build their brands, and includes a marketplace of measurement partners so advertisers can measure results both online and in physical stores. The platform is positioned as a way to plan and evaluate campaigns across these channels together rather than running each one separately, bringing brand-building and performance-focused advertising activity into one system. Its site describes reaching audiences across a wide range of formats and touchpoints as a core part of the offering, alongside tools for measuring how campaigns perform once they are live, so that results across different channels can be compared within the same platform rather than assessed in isolation.