Permutive DMP

Permutive DMP is a data management platform built for publishers. It collects first-party audience data as visitors arrive, so publishers can see their whole readership and offer that audience to advertisers. Its edge processing lets a visitor be targeted in the same session they arrive.

Features

• Real-time audience data: processes visits as they happen, with unlimited lookbacks for historical analysis.
• Edge processing: runs on edge infrastructure and handles data in milliseconds, so passing traffic can be targeted on its first visit.
• Data clean room: lets advertisers work with audiences across more than 150 publishers without sharing personal data or moving it.
• Curated packages: combine contextual relevance, publisher insights and first-party affinity data for targeting and brand-safe inventory.
• Campaign activation: launches audiences across several partners from a single workflow, with no engineering work needed.

Clients

Publishers, advertisers, agencies and retail media leaders, according to the site.

Key facts

• Core approach: first-party data and edge computing.
• Partners: more than 150 premium publishers in the clean room.
• Deployment: runs inside a customer's own cloud environment, with no data transfers needed.
• Security: built-in privacy controls, deployed in the customer's approved environment.