Nielsen DMP

Nielsen DMP is a data management platform from Nielsen for planning and measuring media. It uses path-to-purchase data and customer journey tools to show how consumers behave, and it draws on cross-platform measurement data for the whole population.

Main features

• Path-to-purchase data: data that follows the route consumers take to a purchase.
• Customer journey tools: tools for mapping how customers move through a journey.
• Cross-platform measurement: audience measurement across TV, digital and other platforms.
• Media return insight: shows how advertising and marketing reach audiences and affect them.

Who it serves

Marketers and media planners who want to see where, when and how their advertising reaches audiences.

Key facts

• Reach: a workforce across 57 countries, according to the page.
• Panels: global panels of real people help validate the data.