Lecreati

Branding, websites and traffic for service-based businesses

Lecreati is a digital agency with an address in Rotterdam, in the Netherlands, and its site gives 2013 as the year it began. It says its mission is the online success of its clients, and describes itself as an on-demand marketing, design and website optimisation department that a business can call on. The agency says it works mainly with service-based companies and builds its websites on WordPress, aiming to help them capture leads and turn those leads into loyal customers.

The reasoning behind the work

Lecreati opens its pitch with the observation that many young businesses fail early, and it argues that the cause is often not the idea or its execution but the way the business is presented to attract customers. Its strength, it says, lies in connecting a business's needs with marketing strategy and a memorable customer experience, with the client's goals treated as its own.

Services it lists

• Branding and website development: creating the brand identity and the site that carries it
• Web design: including mobile and web design, with front end and back end development
• Social media management: running a client's social accounts to widen its exposure
• Traffic generation strategies: bringing targeted visitors to a client's website

Examples of projects

The portfolio on its site gives a sense of the kinds of work it takes on. Projects include a website redesign for a global agent of innovative technology, a redesign with conversion optimisation for a provider of non-invasive screening services, a site transformation for an AI data company aimed at better user experience and search performance, a website and logo redesign for a bridal salon, and a rebrand of a property management company.

Advice for site owners

The agency also publishes a blog with practical guidance on measuring and improving a website. Titles cover tracking campaigns with UTM parameters and proving return on investment, what Core Web Vitals mean for business owners, how to read direct traffic in Google Analytics, what to place on a homepage, and whether a business really needs a website. A newsletter offers short tips on growing a business online.