Good Monster

A growth agency for retail-native brands

Good Monster works with retail-native brands, companies that already sell through stores and do well on the shelf yet sell less online. The agency says it builds profitable ecommerce channels for such brands and works across their own site, the marketplaces they sell on, retail partners' sites and physical stores. Its site describes the firm as a marketing department for its clients rather than an outside agency, and it says it works mainly with companies that have no trustworthy marketing leadership in place.

Mapping the revenue leaks first

The firm starts by mapping every place where revenue leaks, covering the brand's website, the marketplaces it is listed on, retailer websites and in-store sales. Fixes are then made in order of their impact on the profit and loss account, so that the revenue recovered from the early fixes pays for the later phases of work.

The Ecommerce Gap Analysis

The Ecommerce Gap Analysis is a calculator that works from public data, so a brand can run it without giving the firm access to its accounts. The site describes it as a beta tool that is still under testing, and it says a live walkthrough can be booked with the team. The firm says the calculator typically finds extra margin on orders that could be taken on the brand's own site rather than on Amazon.

Capture, create and compound

The firm's method has three steps. Capture focuses on people already looking on Amazon and on retailer sites, and it stops their demand from leaking to resellers. Create builds demand that did not exist before, through creator seeding, organic social work and TikTok Shop activity. Compound uses bundles, email, SMS and subscriptions to build owned channels that bring in repeat sales.

Paid media across site, marketplaces and stores

Paid media campaigns aim to grow revenue from the brand's own website, from Amazon and Walmart, and from in-store retail. The firm says it measures return on ad spend on Amazon and uses data to test each decision. Conversion rate optimization, web design, SEO and digital PR are offered as separate services alongside the paid work.

A team of specialists rather than one person

The site contrasts the firm with the part-time marketing leader that a fractional chief marketing officer provides, and says Good Monster is a team rather than a single person. Its approach is audience-led and data-informed. The firm says its hiring looks for people who communicate well, are proactive and hungry for results, and are among the strongest in their specialty. It also says it aims to take creative and technological bias out of decisions wherever it can.