Good Monster

Good Monster is a growth agency for retail-native brands, building profitable ecommerce channels for brands that win on the shelf but lose sales online. It maps revenue leaks across the brand's website, marketplaces, retailer sites and in-store retail, then fixes the biggest ones first.

What Good Monster offers

• Capture: winning shoppers who are already searching on Amazon, retailer sites and retail media, and stopping demand from leaking to resellers.
• Create: creator seeding, organic social and TikTok Shop activity to build demand that did not exist before.
• Compound: bundles, email, SMS and subscriptions that build owned channels for repeat sales.
• Paid media: campaigns that grow website, Amazon, Walmart and in-store revenue.
• Ecommerce Gap Analysis: a beta calculator, still under testing, that works from public data.

Clients

Retail brands that already sell through stores but earn less online, including brands that sell through Amazon and Walmart.

Key facts

• Marketplaces: Amazon and Walmart