ConversionCONSULT

ConversionCONSULT is a consultancy based in Germany, founded in 2008 by Olaf Hein, focused on website analytics, usability and conversion optimisation. Its services include migrating businesses between web analytics tools such as Google Analytics 4, Matomo and Piwik, setting up tracking and tag management, and defining measurement frameworks and dashboards. It also carries out usability expert reviews, funnel analysis, and marketing tool stack assessments across industries. Since 2011 the consultancy has expanded into A/B testing and personalisation work, and in 2017 it developed its own testing and personalisation tool, now offered separately under the name ViTarg, which it makes available to agencies and other clients alongside its consultancy work.