Business Ahead

Business Ahead is a web analytics consultancy that specialises in Google Analytics. Founded and led by Agata, it configures accounts so that marketers and product teams can see user journeys clearly and act on reliable figures instead of guesswork.

What Business Ahead does

• Google Analytics 4 audit and governance: an interactive report with documented configuration and reference material for a team.
• Migration to Google Analytics 4: a minimum viable set-up that fixes accuracy problems and measures key conversions.
• Data-Driven Programme: an audit and measurement plan, then implementation, support and insight, with templates and processes refined over more than ten years.
• Dashboards: views that combine web analytics with advertising and social data.
• Workshops and training: sessions that help staff use the data day to day.

Who it serves

Marketing and ecommerce managers at growing, international companies. Brother, Assurant and Hexagon Manufacturing Intelligence are named among those it has introduced advanced analytics to.

Key facts

• Specialism: Google Analytics strategy, audits, reports and training
• Extra: a weekly newsletter on web analytics