Balance Marketing Group

Balance Marketing Group is a marketing agency in Philadelphia. It combines brand development, digital performance marketing and media planning, with the stated goal of tying campaigns to revenue. Reporting is described as transparent, and creative work is done in-house.

Products and services

• Brand development and design: identity, creative and strategic planning.
• Search marketing: SEO and paid search campaigns.
• Social and video: paid social, video production and display advertising.
• Web and app design: responsive websites built by its developers and designers.
• Media planning and buying: research-led audience buying.
• CRM and sales enablement: programmes that build repeat customers from an existing database.

Who it serves

Both B2B and B2C companies, including car dealerships, industrial services, manufacturers, medical suppliers, tyre retailers, legal providers, real estate professionals and local home-service firms.

Key facts

• Based in: Philadelphia, Pennsylvania
• Media experience: planners and buyers with over 40 years of combined inside media knowledge