AppLovin

AppLovin is an advertising technology company that sells software for growing and monetising mobile apps. Advertisers use it to reach people who play mobile games, and game developers use it to earn from their audience.

What AppLovin offers

• Advertiser tools — campaigns that drive purchases, sign-ups and subscriptions on a website or in an app.
• Player acquisition — reaching valuable players across many game genres.
• App monetisation — software that earns advertising revenue for developers.
• Creative and analytics tools — testing ad creatives and viewing unified performance data.
• AppLovin Exchange — an in-app auction marketplace for demand-side platforms and agencies.
• Array — a product that helps mobile operators and carriers earn from apps.

Who it works with

Customers include consumer brands selling goods such as jewellery, furniture and fitness subscriptions, along with gaming apps and word game makers. Ads are shown full screen during natural pauses in play or in exchange for rewards.

Key facts

• Audience: mobile game players worldwide
• Customers: advertisers, developers, agencies and mobile operators