Listra

Listra is a Portuguese-language marketing and technology company operating since 2011. Its site says it starts by understanding where a client's operation is stuck, such as campaigns without sales, a disorganised CRM or a site that does not convert. It then carries the work through with marketing and software teams in the same house.

Products and services

• Marketing consulting and strategy: diagnosis, priorities and decisions that can be acted on.
• Performance and media: planning and tuning of paid acquisition.
• B2B and account-based marketing: linking accounts, decision makers, content and sales to build pipeline in complex sales.
• Social media, conversion and CRM: content, journey improvements, and data that measures lead quality and revenue.
• Software and automation: websites and portals, custom systems, integrations, automation, AI and ongoing support.

Customers and markets

Companies with larger operations that need marketing and technology working together.

Key facts

• Founded: 2011
• Approach: design thinking and agile methods, with Scrum and Kanban used to organise projects
• Language: Portuguese