Lift Division

Since 2010, Lift Division has offered web design and digital marketing to local firms and national brands alike. The agency reports more than 500 websites built over that period, and it presents its designers, developers, content strategists and digital marketers, who work in house, as the reason its work holds up. Lift Division describes its focus as helping good businesses grow through a site that ranks well and campaigns that bring in new customers.

A custom Flight Plan in three phases

Lift Division does not sell fixed packages. After a meeting to establish each client's needs and goals, it prepares a custom document it calls a Flight Plan, which sets out a three-phase process for that business. The first phase is research. The agency works out who the target audience is, where that audience can be found online, what competitors are doing and which strategies should reach the audience. It says this stage establishes search behavior and intent, maps the competitive landscape, and checks which resources a client already has.

The second phase builds the brand's online presence. The agency calls this creating and optimizing the brand, and it includes the core user experience and the conversion funnels that lead visitors to act. The third phase covers execution and implementation, with ongoing marketing after the site is live. Lift Division points out that many firms stop once a website is delivered, and says its own work continues past launch to reach the client's goals.

Websites that work as a 24-hour digital employee

Lift Division treats a website as a business asset that should work around the clock. Its design and development work covers websites, eCommerce builds and app development. The agency says it aims for speed, clean code and mobile navigation, and it pairs its designers with developers so that the visual side is built on a structure that search engines can read. The agency also says the sites it builds are optimized for Google and for AI-driven search results.

Inbound marketing for businesses people search for

Its inbound marketing work is built on the idea that a brand should attract customers with useful content and two-way contact, rather than rely only on one-way advertising. The services include search engine optimization, social media management, content marketing, video production with video search optimization, pay-per-click campaigns, email marketing, reputation management and authority management. The agency says its work now includes AI-driven search results and GEO strategies, which it has added since the firm first opened its doors.

Research and analytics behind every campaign

Lift Division sets measurable goals for each client with a research layer that runs under all of its work. That layer runs from keyword work and site-structure checks to internal linking review and SEO audits, competitive analysis, conversion optimization, analytics management and integrated media planning. The agency says these components form the foundation of its services and are how it establishes goals for clients in both local and national markets.

Logos, copy and design for the wider brand

Beside the sites, the agency also writes copy, designs logos and graphics, and makes video. Its portfolio of case studies includes work for Missouri Cancer Associates, Maull's Barbecue Sauce, Hemme Construction and Country Acres Resort, among other businesses that span the local and national range the agency describes.