Kriko

Kriko works from the premise that marketing decisions should rest on evidence rather than guesswork. The agency presents its work as search visibility, data and conversion delivered through one practice, and its current pages say it blends search optimisation, AI-driven discovery, paid media and analytics into one growth approach.

Search visibility, including AI-driven discovery

The SEO and AI search work aims to raise a brand's organic visibility, so that a business is found through search engines and through the AI-powered tools people now use to look for suppliers. The agency argues that SEO is a legitimate and efficient channel in sectors such as health, where a wide audience makes the field competitive, and in e-commerce, where traffic volume is large. Its strategies are built on up-to-date statistics and data, and it says it uses established search tools to analyse a business model before recommending changes.

Turning data into decisions

Data and insight work sets out to support decision making by turning analytics into guidance. Earlier material describes a habit of checking before acting: every assumption carries a risk of being wrong, so the agency tests the numbers before it recommends a direction. The approach applies to finance and banking firms facing digital transformation, where it identifies the problems or needs a digital programme should address.

Paid channels and conversion work

The performance marketing side runs paid channels with the aim of scalable and profitable growth across search and AI-powered discovery. It says it maximises the return from digital ad spend by focusing on visibility and sales. Conversion rate optimisation is handled through data-led changes to an interface and purchase flow, improving the rate at which visitors complete an order at each step, from checkout onward. Cookie and consent management sits alongside this, with implementations that protect users and keep data collection accurate.

Content, outreach and brand reach

Content and outreach work aims at audience reach, brand awareness and engagement. Earlier material also lists corporate training, delivered exclusively for a single company and its staff, and a service that moves pages, content and technology when a site is redesigned. Mobile optimisation falls within the same planning, as a way of improving organic visibility on phones.

Results the agency publishes

The agency's site reports case figures for clients. One fuel retailer's organic channel sessions are said to have risen by 373 per cent, another client's total sessions rose by 165.72 per cent over six months, and a further case reports growth in organic revenue and conversions. These figures are the agency's own account of its work. Its sector pages sit under four headings: insurance and health, community publishing, finance and banking, and life and travel.

Kriko is a digital marketing agency built around search visibility and data. Its current site describes an approach that joins SEO, AI-related search, paid media, analytics, conversion work and content, and its older material promoted a habit of relying on data instead of guesses.

What Kriko does

• SEO and AI search: improves organic visibility, including on AI-powered discovery.
• Performance marketing: runs paid channels for sales and visibility.
• Data and insight: turns analytics into support for decisions.
• Conversion rate optimisation: data-led changes to interface and purchase flow.
• Cookie and consent management: sets up consent tools and accurate data collection.
• Content and outreach: builds audience reach and brand awareness.

Who it serves

Earlier material grouped its work by sector: health and insurance, publishing and community, banking and finance, and life and travel. Case studies mention an energy fuel retailer and an online marketplace. It also offers corporate training.

Key facts

• Team roles: content, SEO, performance marketing, data and insight, and outreach specialists